Job Details

Position Title: Social Media Specialist

Work Location: Columbus, OH; Hybrid Flexibility

Employment/FLSA Status: Contract Role, Part-Time

Reports To:Director of Marketing and Communications

Salary Range: $30/hour

About Besa

Besa is on a mission to transform the volunteer experience by bringing the community together in meaningful, impactful ways. Besa is an Albanian term that means "to keep the promise," and more than a decade into its work, Besa is keeping its promise to Central Ohio. Since launching in 2012, our team has rallied 98,000 volunteers, giving 245,000 hours through 15,000 service projects, and has facilitated $97M in community impact. By connecting individuals with opportunities to give back, we strengthen the very fabric of our community -- building lasting relationships and contributing to the overall well-being and resilience of Central Ohio.

About the Role

Besa's impact comes to life through the stories we tell -- volunteers making a difference, nonprofit partners serving their communities, and the moments of connection that happen when people come together in service. The Social Media Specialist is a new and exciting addition to our team who will help capture and share these stories.

Working closely with the Director of Marketing & Communications, you'll own the execution of our social media and digital content strategy. You'll be out in the community at volunteer events, meeting people, capturing compelling content, and developing the storytelling that brings Besa's mission to life across all digital platforms. This is a hands-on role perfect for an experienced marketing professional who loves content creation, thrives on meeting new people, and wants to use their skills in a mission-driven environment.

Primary Responsibilities

Content Creation & Storytelling

• Attend volunteer projects to capture compelling stories in real-time through interviews with volunteers and nonprofit partners, photography, and short-form iPhone videos
• Shoot and edit video content and visual assets for digital platforms, expanding engagement through reels and other creative formats
• Use Canva to create and customize marketing assets, ensuring brand consistency across all materials
• Support the Director of Marketing & Communications to develop storytelling for social media, email campaigns, website, and additional platforms
• Perform copywriting and proofreading for digital communications as needed

Platform Management & Scheduling

• Create and schedule engaging content across all social media platforms (Instagram, Facebook, LinkedIn, etc.)
• Support the creation and execution of email marketing campaigns using Mailchimp
• Monitor social media trends and analytics to suggest optimizations and enhance Besa's storytelling effectiveness

Collateral & Resource Management

• Maintain organization of digital content, image libraries, and campaign files, ensuring all assets are accessible on Besa's platforms
• Manage inventory of marketing materials, coordinating with vendors as needed
• Support marketing requests from internal and external stakeholders including photography, b-roll, brand guidelines, t-shirts, and additional materials
• Undertake additional responsibilities as assigned, contributing flexibly to the dynamic needs of the organization

Our Ideal Candidate

Experience & Track Record

• 3+ years of experience in social media management, content creation, or marketing communications
• Proven experience developing and executing social media and email content
• Experience capturing stories through photography, video, and interviews
• Background in nonprofit, community engagement, or mission-driven organizations preferred

Skills & Capabilities

• Strong storyteller and communicator in both written and visual formats -- you know how to craft compelling narratives that bring Besa's impact to life
• Comfortable being out in the community at volunteer events, connecting with strangers, and capturing authentic stories from volunteers and partners
• Creative problem-solver with a strong commitment to high-touch customer service
• Proficient in Canva, WordPress, Mailchimp, Buffer, Google Drive, Adobe Creative Suite, Microsoft Office, and Monday.com

Mindset & Approach

• Outgoing and friendly -- you thrive on meeting new people and making genuine connections
• Collaborative team player who enjoys working across departments
• Detail-oriented with ability to manage multiple projects and deadlines
• Energized by storytelling that showcases community impact
• All in on Besa's mission to strengthen our community through volunteerism

Position Details

To succeed in this role, the individual must effectively perform each essential duty. The physical demands and work environment outlined below are representative of those encountered while fulfilling the essential functions of this position. Reasonable accommodations can be arranged for individuals with disabilities.

• Regularly use a computer and engage with co-workers in both office and virtual environments.
• Frequently stand or sit to complete work, with occasional lifting and movement of up to 40 pounds.
• Reliable transportation is required due to occasional local travel, including a valid Ohio Driver's license.
• Responsible for providing a phone and ensuring an adequate workspace for completing all work.

Why Besa

At Besa, we're building community infrastructure that connects people to meaningful service and transforms how our region shows up for one another. We are guided by four core values: lead with heart, be fearless, bring people together, and serve with kindness. Joining Besa means contributing to a mission-driven organization where your work directly mobilizes thousands of volunteers, strengthens hundreds of nonprofit partners, and makes a positive impact on the world, one connection at a time.

What We Offer

Joining Besa comes with a range of benefits aimed at supporting your well-being, professional growth, and alignment with our mission:

• Energetic and collaborative team environment passionately dedicated to transforming the volunteer experience and bringing people together in service
• Flexible schedule (up to 20 hours per week) with hybrid work options to support work-life balance
• 10 days of paid time off annually
• Headquarters located in Columbus, Ohio's Brewery District, within a collaborative and inspiring workspace
• Investment in your growth through professional development opportunities and access to sector learning
• Hands-on experience building marketing and storytelling skills in a mission-driven environment
• Regular volunteer opportunities, team retreats, and a culture rooted in our values

Besa is an Equal Opportunity Employer, committed to providing equal opportunities to all candidates regardless of race, color, religion, sex, national origin, age, disability, or genetics. We comply with all applicable federal, state, and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, ensuring a fair and inclusive workplace. While this job description is designed to represent the job requirements, additional duties, responsibilities, and activities may be assigned or changed at any time with or without notice. Candidates must be eligible to work in the United States without sponsorship and will undergo a criminal background check prior to hire.