Job Details

Director, Marketing Technology Lead

Capital One Software is a rapidly growing B2B software company committed to delivering innovative solutions that solve complex business challenges. Our success hinges on a robust, scalable, and intelligent marketing technology stack that drives demand,optimizes the customer journey, and provides actionable insights. We are looking for an experienced and strategic Director of Marketing Technology (MarTech) to lead this critical function.

The Director of Marketing Technology will be a pivotal leader responsible for defining, building, and managing the end-to-end MarTech ecosystem. This individual will bridge the gap between marketing strategy, technology infrastructure, and data analytics. You will ensure our technology stack is optimized for performance, scalability, data integrity, and compliance, ultimately accelerating revenue growth and enhancing the customer experience. This role requires a leader who thrives in a high-growth, ambiguous environment and excels at taking initiatives from "zero to one."

Key responsibilities include:

• MarTech Strategy and Roadmap: Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle (Acquisition, Engagement, Retention).
• Platform Management and Optimization: Serve as the primary owner for core marketing platforms, including but not limited to: Marketing Automation Platform (MAP - e.g., HubSpot, Marketo, Pardot), Content Management System (CMS), Account-Based Marketing (ABM) platforms, CDP/Data Infrastructure, and Analytics Tools.
• Leadership, Team & Governance: Build, mentor, and lead a high-performing team of MarTech specialists, administrators, and analysts.
• Performance & Analytics: Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities.

Basic qualifications include:

• Bachelor's degree
• At least 7 years of experience in Marketing Operations or MarTech leadership roles
• At least 3 years managing a B2B SaaS MarTech stack.

Preferred qualifications include:

• Master's degree
• Expert-level proficiency with a leading Marketing Automation Platform (preferably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud).
• Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript) as they relate to marketing execution.
• Proven track record of developing and executing a successful technology roadmap that drove measurable business results (e.g., faster lead velocity, improved campaign ROI).
• Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience.
• Experience with Account-Based Marketing (ABM) platforms (e.g., Demandbase, Terminus).
• Familiarity with Customer Data Platform (CDP) technology.
• Experience with BI/Visualization tools (e.g., Tableau, Looker, Power BI).
• Knowledge of modern web analytics and tag management (e.g., Google Analytics 4, Google Tag Manager).

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Remote (Regardless of Location): $205,400 - $234,400 for Director, Product Management

McLean, VA: $226,000 - $257,900 for Director, Product Management

Richmond, VA: $205,400 - $234,400 for Director, Product Management

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.